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Another way in which McDonald?s connects with its customers is through personalized value and digital offers like those available on the McDonald?s mobile app. McDonald?s is proud to be a destination of choice and it continues to be recognized by customers with the number one position on Value and Affordability scores in the industry.
https://corporate.mcdonalds.com/corpmcd/our-stories/article/mcd-announces-targets-development-loyalty-membership-cloud-tech.html
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